&corp_cs_1=

Adams Business Center Headquarters
Bartlett, Tenn, a northeastern suburb of Memphis Business: Sells document finishing and presentation products. Exclusive regional service center for GBC products Market: Schools and universities, professional service companies, government agencies Sales Territory: Memphis area, state of Arkansas and Northern Mississippi.
Internet sales serve customers outside the region. Adams Business Center Uses eBeam to Enhance Communication. An eBeam® System 3 receiver captures every pen stroke of a presentation. The portable unit weighs only 2 lbs. and attaches to any ordinary whiteboard or firm, smooth white surface. A product enjoys no greater tribute than being used by the people who sell it. That’s the case with Adams Business Center of Bartlett, Tenn. and eBeam. Many of Bartlett’s products — including a full line of products from GBC (General Binding Corporation) — are geared to finishing and binding presentations. But Adams also sells display boards for classes, presentations and meetings. This includes GBC IdeaShare boards— electronic whiteboards which integrate technology from Luidia. GBC Idea Share boards have proven very popular. When Melissa Langley, Sales Representative at Adams, discovered that Luidia manufacturers portable eBeam capture units — including wireless (Bluetooth) units — that attach to ordinary whiteboards, she was fascinated. Langley contacted Luidia for information. “Right away I knew eBeam was a cutting edge product and wanted to sell it.” High grades at school. Schools and universities have responded very positively to eBeam, Langley relates. Integrated whiteboards boards remain popular, but their high prices often put them beyond the reach of educational institutions. Now they have a choice. “eBeam is great for schools with tight budgets,” according to Langley. “eBeam offers the most affordable whiteboard solution on the market.” Schools can buy four eBeams for the price of one integrated board, Langley emphasizes. The modest price enables them to place eBeam units in a number of classrooms. Teachers easily share eBeam units, because they’re lightweight and portable. The small size also makes eBeam easy to secure. “At end of day,” Langley reports, “teachers just put them in carrying cases and lock them up.” Langley praises superior product support that aids her customers — and her. Luidia offers online tutorials, frequently asked questions (FAQs) and software help. “The staff at Luidia is great,” she says. “I get my questions answered the same day.” Businesses cut Web meeting costs. Adams’ business customers have taken to eBeam as well. In an era of constant cost cutting, Web conferencing reduces travel expenses. Now, eBeam reduces Web conferencing costs. eBeam units at separate locations, combined with telephone conferencing, enable free Web conferencing. Businesses tell Langley that they spend $1,200 a month for Microsoft NetMeeting or Web Meeting with individual meetings running as high as $3,000 to $4,000. “They’re blown away when I tell them about free Web meetings,” she reveals. “eBeam can pay for itself in about a month.” Langley’s business customers love eBeam because it delivers all the functionality of an integrated whiteboard. “eBeam does everything the integrated whiteboards do and sometimes more,” she says. Customers particularly appreciate the replay feature. eBeam captures every pen stroke in a training or brainstorming session. Someone absent from the meeting can access the file via email or the Web and see a stroke-by-stroke replay. Even though missing the session, that person can better understand the processes behind idea development and the environment in which the team is working. Improving in-house communication. Enthusiasm for eBeam at Adams Business Center extends well beyond selling the product. Adams uses eBeam in their own business activities. “We work with eBeam in our sales meetings,” Langley points out. “Our sales manager will project sales goals and performance, then annotate all the charts and graphs.” Adams archives a record of each meeting. But something more happens. eBeam makes communication much more effective. With sales reps focusing on the presenter at the board rather than on handouts, participation increases too. “We get more done,” Langley says. Adams also uses eBeam to hold Web meetings for service technicians. They can follow diagrams to troubleshoot and provide customers with more extensive product knowledge. Access to the boardroom. Langley takes eBeam on her sales presentations. It’s easy, because the unit is lightweight and the carrying case is streamlined. “And it always works,” she says. “eBeam makes my demonstrations smooth and flawless.” With eBeam, a projector and her laptop, Langley now finds she can reach the highest decision making levels in a company to which she’s selling. “eBeam is definitely an eye-catching product. I get right into the conference room or the boardroom to meet with senior executives, including CEOs and business owners.” Langley easily accesses images from Internet or PowerPoint. She annotates and edits right at the board and finds the pen is very comfortable to use. Everyone stays focused on her presentation. “I no longer have to stop my presentation and go back to my laptop to change an image or navigate the Web,” she reveals. “Now, I control everything from the front of the room.” Customer response has been enthusiastic. “I can hold their attention for an hour or an hour and a half, and that’s unusual. It’s a great way to build a relationship.” Of course, Langley’s presentation may involve other products. But eBeam makes a strong impression on executives who never knew or thought about it. “All companies need eBeam,” she asserts, “even if they don’t see that at the time. It’s the most advanced whiteboard solution on the market.” When it comes to increasing business at Business Center, eBeam is opening doors and opening eyes. “eBeam does everything the integrated whiteboards do and sometimes more.” “I no longer have to stop my presentation and go back to my laptop to change an image or navigate the Web. Now, I control everything from the front of the room.”